Rosa vs Qura: a fuller picture, for less
Rosa and Qura both take your blood seriously. Rosa reads 80+ blood markers, a wider panel than Qura’s, turns them into a plan tied to your own numbers, and still costs less per year: €295 against €365 for Qura Completo.
Same category. Two very different products.
| Item | Rosa | Qura |
|---|---|---|
| Annual membership | €295, everything included | €365 Completo, €149 Base with your own recent labs |
| Biomarkers per visit | 80+ blood markers | 60+ across blood and urine |
| Visit | At an accredited partner lab | At one of 190+ partner clinics |
| Results | In 10 working days, plain-language dashboard | App with records and trends |
| Through the year | Your plan recalibrates with every new result, Rosa AI whenever you want | Scheduled follow-ups at six and twelve months |
| Biological age | Included, tracked over time | No public mention |
| Upload past tests | Yes, harmonised across Italian labs | On the Base plan, instead of a new draw |
| Action plan | Food, supplements and lifestyle, tied to each biomarker | Qura Protocol, updated with your doctor over the year |
| Doctor oversight | Clinically relevant results reviewed by an Italian-licensed physician | Dedicated doctor for 12 months, 45-minute consult, chat |
| AI | Deterministic clinical engine, AI only writes the words | AI Health Coach in the app |
| Privacy | GDPR and Garante-compliant by design, data stays in Europe | GDPR compliant |
Qura sells you a doctor. Rosa builds you a system.
Qura is a serious product, and pairing every membership with a dedicated doctor is a legitimate philosophy. It is also where most of your €365 a year goes.
Rosa starts from a different question: what actually changes your health over a decade? Our answer is depth and follow-through. More blood markers per visit, a plan that ties every action to your own numbers, and an AI coach that knows your results.
And when a result genuinely needs a doctor, you get one: an Italian-licensed physician reviews every clinically relevant result before it reaches you, as Italian law requires. You simply never pay for consultations you may never need.
The three differences that matter
- More depth: 60+ parameters tell you if something is wrong. 80+ blood markers tell you why: hormones, inflammation, micronutrients, organ by organ.
- A plan, not advice: your plan ties food, supplements and lifestyle to each biomarker, and recalibrates as your data changes.
- Your history, included: upload past blood tests and Rosa harmonises them across Italian labs, so your trends start on day one.
One visit at a partner lab, 80+ blood markers, a doctor where it matters. Less than €1 a day.
