Rosa vs Qura: every marker explained, for less
Rosa and Qura both take your blood seriously. Rosa explains all your markers in plain language, turns them into a plan that updates with every new result, and still costs less per year: €295 against €365 for Qura Complete.
Same category. Two very different products.
| Item | Rosa | Qura |
|---|---|---|
| Annual membership | €295, everything included | €365 Complete, +€100 for the Advanced add-on |
| Biomarkers | 80+ biomarkers | 80+ across blood and urine |
| ApoB and hs-CRP | Both included | ApoB only with the Advanced add-on, standard CRP |
| Visit | At an accredited partner lab | At one of 190+ partner clinics |
| Results | Plain-language dashboard, every marker explained | App with records and trends |
| Through the year | Your plan recalibrates with every new result, Rosa AI whenever you want | Scheduled follow-ups at six and twelve months |
| Biological age | Included, tracked over time | Included, tracked over time |
| Upload past tests | Yes, harmonised across Italian labs | On the €149 Base plan, instead of a new draw |
| Action plan | Food, supplements and lifestyle, tied to your markers | A personal protocol from your doctor, updated over the year |
| Doctor oversight | Clinically relevant results reviewed by an Italian-licensed physician | Dedicated doctor for 12 months, 45-minute consult, chat |
| AI | Deterministic clinical engine, AI only writes the words | AI Health Coach in the app |
| Privacy | GDPR and Garante-compliant by design, data stays in Europe | GDPR compliant |
Qura sells you a doctor. Rosa builds you a system.
Qura is a serious product, and pairing every member with a dedicated doctor is a legitimate philosophy. It makes sense if you want a doctor at your side all year.
Rosa starts from a different question: what actually changes your health over a decade? Our answer is measuring what matters and following it over time: every marker read against your profile and explained, a plan that ties every action to your own numbers, and an AI coach that knows your results.
And when a result genuinely needs a doctor, you get one: an Italian-licensed physician reviews every clinically relevant result before it reaches you, as Italian law requires. You simply never pay for consultations you may never need.
Three reasons to choose Rosa
- A plan tied to your markers: every action, from food to supplements to lifestyle, starts from your own numbers, and the plan recalibrates as your data changes.
- Your history, included: upload past blood tests and Rosa harmonises them across Italian labs, so your trends start on day one.
- ApoB and hs-CRP, included: ApoB counts the particles that can lodge in your artery walls, and hs-CRP measures the low-grade inflammation linked to heart risk, at levels too low for a standard CRP test to read.
Blood drawn at a partner lab, 80+ biomarkers, your past tests in one place. Less than €1 a day.
